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A Primer in Master Franchising

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BY TOM KAISER “Master franchising is the best gig in franchising,” said Bill Redfern, founder and CEO of Global Franchise Opportunities out of Ft. Lauderdale, Florida. “They don’t have the responsibility of the franchisor, they’re able to represent, market and sell the unit franchisees … they don’t have the responsibility of developing that brand and training.” I listened intently, as …